Charter Communications worked with VML across both their Residential and Business (B2B) offerings.
Charter asked VML to start work on the Residential website - and to demonstrate to potential customers the value in signing up for their Triple Play (TV-Internet-Phone) offering.
(November 2012 – August 2014 )
For Charter Residential, we started by looking at the primary hurdles they had - an unfocused storyline and design that need to be cleaned up and simplified. As we progressed, we addressed other core issues - site responsiveness, and the need for a complete site restructuring.
For Charter Business, we redesigned and relaunched the entire site with a new taxonomy – using a streamlined set of templates.
Due to the size and complexity of the project, I led a team of four staff and freelance UI designers and a Content Strategist. We worked in tandem with a VML Design team to create the full design with ongoing brand updates – and supported Charter’s need for corresponding promotional landing pages as well.
Our deliverables across both projects included sitemaps, wireframes, a full content strategy and design annotations.